A lot has been written and said about QR codes. Many pronounce them dead – others see a positive future for them. Often these opinions are agenda-driven. This article takes an agnostic look at recent research touching on QR codes, highlighting key statistics and identifying trends where they can reasonably be deduced, from both the marketer and consumer sides of the equation.
Looking first at some positive projections, a recent study sponsored by the Mobile Marketing Association and mLightenment suggests that spending on mobile recognition, of which QR codes are a primary component, ought to almost double this year to reach $164 million, before continuing to grow strongly, reaching $364 million in spending by 2015. Read the rest at MarketingCharts. SEE ALSO: QR Code Use Examples & Case Studies [WEBCAST]