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Archive for July 17, 2013

Forbes' 50 Most Valuable Pro Sports Teams By Social Media Presence [INFOGRAPHIC]

By David Erickson | July 17, 2013

Forbes broke down the social media universe of the 50 most valuable professional sports teams in the world.

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US TV Ad Spending Growth vs Overall Average, Q1 2011-Q1 2013 [CHART]

By David Erickson | July 17, 2013

TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time.

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Reddit Use By Age & Gender, July 2013 [CHART]

By David Erickson | July 17, 2013

6% of online adults use reddit.

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Mobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]

By David Erickson | July 17, 2013

Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.

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Top eTailers' Social Customer Service Performance, July 2013 [TABLE]

By David Erickson | July 17, 2013

81% of the US’ top 100 online retailers are responding to customers on Twitter, and 80% are similarly responding on Facebook.

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Social Login Preferences, Q2 2013 [CHART]

By David Erickson | July 17, 2013

Facebook put an end to a slide that had lasted a couple of consecutive quarters and seen its share of logins drop from 54% to 46%.

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Post Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]

By David Erickson | July 17, 2013

Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.

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Weekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]

By David Erickson | July 17, 2013

Boomers spent more time on the web than with any other media channel, including TV.

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US Smart Phone Ownership & QR Code Scanning, June 2011-May 2013 [CHART]

By David Erickson | July 17, 2013

Spending on mobile recognition, of which QR codes are a primary component, ought to almost double this year to reach $164 million, before continuing to grow strongly, reaching $364 million in spending by 2015.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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