Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Social Media-Inspired Mobile Purchases, July 2013 [CHART]

By David Erickson | July 16, 2013

Chart - Social Media-Inspired Mobile Purchases

Social media-inspired purchases often occur on mobile devices, according to survey results from Vision Critical. The study looked at Facebook, Twitter and Pinterest users who had made an online purchase after sharing or favoriting an item (social media “purchasers”), asking them if any of their social media-inspired purchases were ever made on a mobile device (i.e. smartphone, tablet). Twitter purchasers proved most likely to have done so: 35% said they used a mobile to make all of their purchases.

With another 46% saying “most” or “some” of their socially-inspired purchases were made using a mobile device, that leaves just 1 in 5 saying none of those purchases were made using a mobile.

The responses from Pinterest and Facebook users were rather different. Among Pinterest purchasers, 19% reported that all of their social-inspired purchases were made using a mobile device, and another 43% said “most” or “some” of them were. Among Facebook purchasers those figures were 17% and 40%, respectively. Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Visual Communications and tagged Facebook, mCommerce, Mobile Social, Pinterest, Social Commerce, Twitter

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
July 2013
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Jun   Aug »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube