North Americans appear to be more immune to professional recommendations than other shoppers around the world, according to a new study from Nielsen that surveyed more than 29,000 consumers in 58 countries around the world about their shopping habits. The report reveals that just 35% of North Americans somewhat or strongly agree that they trust products recommended by professionals, compared to the global average of 52%.
Additionally, only 1 in 4 North Americans say they buy because of others’ influence, compared to the global average of 35%.
Those were but two of the shopping research areas in which North Americans lagged other citizens. They were also the least likely to collect information before shopping (51%, versus the 63% average), one of the least likely to shop around before purchasing (63% vs. 68% average), and the least likely to sample first before buying (47% vs. the 54% average). Read the rest at MarketingCharts.