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Mothers' Time Spent With Mobile Apps, May 2013 [CHART]

By David Erickson | July 16, 2013

Chart - Mothers' Time Spent With Mobile Apps

New data from Flurry Analytics examining the application use of almost 25,000 American-owned smartphones and tablets in May 2013 reveals that gaming is the most time-consuming app category among mothers. Games accounted for a leading 48% of time spent in apps on the iPad, 31% of time in apps on the iPhone, and 53% of time spent in apps on Android devices. Social networking apps were the next-most time-consuming category on iPhone (19%) and Android (53%), while newsstand (24%) was second on the iPad.

Interestingly, lifestyle apps counted for 12% of iPhone owners’ time spent in apps, but just a fractional portion on the iPad.

The Flurry study also looks at the app categories that tend to command more attention from mothers than the general American smart device owner. Across iPhone, iPad and Android, mothers over-index in their consumption of education apps, also over-indexing for health and fitness apps on the iPhone and Android devices. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Demographics, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics, Video Games and tagged Gaming, Gender, Mobile Gaming, Mobile Social, Mothers, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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