Millennials' Preferred Shopping Method By Product Category, February 2013 [CHART]

Chart - Millennials' Preferred Shopping Method By Product Category

Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online, whether they researched the purchase in a store or not. The greatest percentage of respondents, 50%, reported researching electronics online, while still buying in-store.

Twenty-three percent of millennials said they liked to purchase cosmetics and personal care items online and 27% reported preferring buying shoes online. And whether or not respondents bought shoes online, more than half said they liked to consult the internet at some point in the purchase path. Read the rest at eMarketer.