Millennials' Daily Time Spent Shopping Online By Gender, February 2013 [CHART]

In terms of how these eager digital millennial shoppers actually behave, a February survey of 18- to 35-year-old internet users in the US, conducted by nonprofit research group the Urban Land Institute, found that 45% of respondents said they spent 1 hour or more per day checking out retail-oriented sites. Men were more likely to say they spent more than 2 hours daily on retail sites, cited by 20%, compared with 13% of women who spent as much time per day online shopping. Read the rest at eMarketer.