Devices Used To Research & Purchase Travel, March 2013 [CHART]
Mobile device penetration in the US is contributing to a concurrent rise in usage among travelers. eMarketer estimates that 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.
A survey of more than 1,200 US internet users from mobile ad platfrom JiWire corroborated that consumers looked to multiple devices in Q1 2013 to research and complete “travel-related” purchases—which included hotels, flights, restaurants and entertainment. Among US mobile Wi-Fi users surveyed, nearly half of respondents researched travel on both smartphones and tablets, while 27% booked on smartphones and 39% made travel purchases on tablets. Read the rest at eMarketer.