CMOs are making customer engagement their top priority, details Korn/Ferry International in recent survey results. 30% of respondents said they’re concerned with creating sustainable and engaging customer relationships, with another 22% stressing customer experience, a focus that requires greater channel integration and use of customer-focused metrics, according to results from a recent IBM study. Interestingly, CMOs aren’t too concerned about acquiring digitally savvy talent or dealing with budgetary issues, per the Korn/Ferry study, with only about 1 in 10 naming those as concerns.
A reported expansion of marketing budgets in the Americas may be contributing to CMOs’ lesser concern with that issue, though it’s somewhat surprising to see a relatively lack of concern about digitally-savvy talent, given the emphasis on analytics and some concerns about a relative dearth of talent in that area. Read the rest at MarketingCharts.