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Archive for July 16, 2013

CMOs' Top Concerns, July 2013 [CHART]

By David Erickson | July 16, 2013

30% of CMOs said they’re concerned with creating sustainable and engaging customer relationships, with another 22% stressing customer experience.

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Social Media-Inspired Mobile Purchases, July 2013 [CHART]

By David Erickson | July 16, 2013

Social media-inspired purchases often occur on mobile devices.

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Mothers' Time Spent With Mobile Apps, May 2013 [CHART]

By David Erickson | July 16, 2013

Gaming is the most time-consuming mobile app category among mothers.

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Shopping Research By Region, July 2013 [CHART]

By David Erickson | July 16, 2013

North Americans appear to be more immune to professional recommendations than other shoppers around the world.

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Amount Online Americans Will Spend On Travel Purchases Via Mobile, March 2013 [CHART]

By David Erickson | July 16, 2013

Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.

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Devices Used To Book Travel, March 2013 [CHART]

By David Erickson | July 16, 2013

Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer.

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Devices Used To Research & Purchase Travel, March 2013 [CHART]

By David Erickson | July 16, 2013

40% of digital travel researchers will plan trips via tablets and smartphones in 2013.

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Millennials' Preferred Shopping Method By Product Category, February 2013 [CHART]

By David Erickson | July 16, 2013

Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.

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Millennials' Daily Time Spent Shopping Online By Gender, February 2013 [CHART]

By David Erickson | July 16, 2013

45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.

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Attitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]

By David Erickson | July 16, 2013

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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