Pinterest users (in the UK, USA and Canada) tend to find the social network useful for satisfying a range of creative urges, while Facebook users are more drawn to matters of communication and connectedness, details Vision Critical in a new study. Asked their agreement with a number of social network characteristics, Pinterest users were most likely to agree that it’s useful for ideas and projets (80%), that it’s easy to find things that interest them (75%) and that it’s inspiring to see what other people pin (64%).
Facebook users, though, were most likely to agree that they like seeing what their friends post (69%) and that it makes them feel connected to their friends (63%). Interestingly, while Pinterest and Facebook users were fairly clear in their attitudes towards their respective sites, Twitter users appeared more equivocal – or perhaps even ambivalent. Users of the microblogging site were most likely to agree that they like seeing what their friends post and that it’s easy to find things that interest them. Even so, only 41% agreed with those statements. Read the rest at MarketingCharts.