Attitudes Toward Brand Marketing With Premium Content Publishers vs. Facebook, August 2012 [CHART]
Sites rife with user-generated content, such as social networks, also pose a challenge. Findings from the Online Publishers Association (OPA) and research firm Advertiser Perceptions show social networks have a ways to go in giving advertisers total brand comfort. An August 2012 study found that 71% of US ad agencies and marketers felt their brand-focused ads were safe on premium publisher sites, while just 36% said the same for Facebook. Read the rest at eMarketer.