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Archive for July 15, 2013

Users' Perceptions Of Facebook, Twitter & Pinterest, July 2013 [CHART]

By David Erickson | July 15, 2013

Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),

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Email Open & Click-Through Rates, Q4 2009-Q1 2013 [CHART]

By David Erickson | July 15, 2013

The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4.

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Marketers' Use Of Text Messaging, July 2013 [CHART]

By David Erickson | July 15, 2013

While about 44% of survey respondents reported using text messaging as a mobile marketing tactic, only 1 in 5 said they actually ran SMS campaigns last year.

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US Online Display Ads That Are In-View, February 2013 [CHART]

By David Erickson | July 15, 2013

Less than half of US display ad impressions delivered between May 2012 and February 2013 were in-view, defined as at least 50% of the ad visible for one second or more.

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Attitudes Toward Brand Marketing With Premium Content Publishers vs. Facebook, August 2012 [CHART]

By David Erickson | July 15, 2013

71% of US ad agencies and marketers felt their brand-focused ads were safe on premium publisher sites, while just 36% said the same for Facebook.

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Global Suspicious Advertising Traffic, Q1 2013 [CHART]

By David Erickson | July 15, 2013

Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety.

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Reasons People Consider Cable TV Cord Cutting, June 2013 [CHART]

By David Erickson | July 15, 2013

56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.

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US Broadcast-TV Only Households By Race [CHART]

By David Erickson | July 15, 2013

Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.

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US Broadcast TV-Only Households [CHART]

By David Erickson | July 15, 2013

In 2013, 19.3% of respondents had broadcast TV only and did not subscribe to any pay TV service. That’s a 37.9% increase from 2010 when only 14% of households shunned pay TV services.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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