Why Americans Engage With Online Ads, July 2013 [CHART]
44% of Americans claim to have watched a commercial for a brand or product online in the past month, finds Ipsos Open Thinking Exchange in new survey results, while 42% say they’ve looked at or read an ad for a brand or product and 15% say they’ve clicked on a banner or pop-up ad for a brand or product. But what motivates them to watch, read, or click?
From a variety of reasons listed, a leading 37% said they choose to engage with an ad (referring to watching, reading or clicking) due to it being for a brand or product they like or are interested in. About one-third said that rather than being motivated, they decide to engage with an ad because they are forced to look at it in order to get to the screen they want to see (34%), while one-third also said they decide to engage with an ad if it’s for a product they are currently shopping for (33%). Read the rest at MarketingCharts.