Us Mobile Buyers By Device, 2011-2017 [TABLE]

Table - Us Mobile Buyers By Device

When it comes to actual purchasing, the behavioral differences between smartphone and tablet owners are especially pronounced. eMarketer predicts nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smartphones. And a much higher percentage of tablet users will make purchases than smartphone users, at 63% vs. 39%, respectively. Read the rest at eMarketer.