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Social Media-Inspired Purchases, July 2013 [CHART]

By David Erickson | July 12, 2013

Chart - Social Media-Inspired Purchases

Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study that examines the path “from social to sale.” Based on a series of online surveys conducted over 17 months (February 2012 to June 2013) across 3 countries (US, Canada, and the UK) and 5,657 respondents, the study finds that brand interactions on Facebook are more likely to lead to a purchase than engagement via Twitter or Pinterest. Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged Facebook, Pinterest, Social Commerce, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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