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Archive for July 12, 2013

Why Americans Engage With Online Ads, July 2013 [CHART]

By David Erickson | July 12, 2013

44% of Americans claim to have watched a commercial for a brand or product online in the past month.

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Social Media-Inspired Purchases, July 2013 [CHART]

By David Erickson | July 12, 2013

Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.

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Why Small Businesses Shun Social, July 2013 [CHART]

By David Erickson | July 12, 2013

82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year.

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Marketers' Mobile App Plans, July 2013 [CHART]

By David Erickson | July 12, 2013

Only 15.3% of marketers say they run a mobile-specific website.

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American Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]

By David Erickson | July 12, 2013

More than half of physicians ages 44 or younger used tablets for professional purposes.

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American Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]

By David Erickson | July 12, 2013

Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.

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American Doctors Who Email Patients By Age, January 2013 [CHART]

By David Erickson | July 12, 2013

Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.

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How US Technology Consumers Respond To Mobile Ads, 2012 [CHART]

By David Erickson | July 12, 2013

Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.

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Us Mobile Buyers By Device, 2011-2017 [TABLE]

By David Erickson | July 12, 2013

Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.

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Global Smart Device Users By OS & Form Factor, February 2013 [CHART]

By David Erickson | July 12, 2013

Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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