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Most Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

By David Erickson | July 11, 2013

Table - Most Effective B2C & B2B Email Marketing Tactics

Ascend2 and Research Underwriters in June 2013 surveyed business-to-business (B2B) and business-to-consumer (B2C) marketers worldwide to understand the nuances of how marketers are achieving their email objectives. The greatest percentage of marketers still felt challenged to create relevant and compelling content that will really draw in recipients. This ranked as the No. 1 challenge among B2B and B2C respondents to achieving their marketing objectives, but it was also considered the most effective tactic, cited by 71% of B2B marketers and 65% of B2C marketers. If marketers can create strong content, they believe it really does work at converting consumers. Read the rest at eMarketer.

Posted in B2B Marketing, Content Marketing, Email Marketing, Landing Page Optimization, Mobile Marketing, Online Behavior, Social Media Marketing, Web Development and tagged Email Tactics, Mobile Email, Personalization, Segmentation, Smart Phones, Tactics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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