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Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

By David Erickson | July 11, 2013

Table - Most Difficult B2C & B2B Email Marketing Tactics

Other tactics that are becoming critical to campaign success are those involving data on prospects. Segmenting the email database was cited as an effective tactic by the second greatest percentage of B2B marketers. For B2C marketers, segmentation ranked as the No. 3 tactic for achieving email marketing objectives, after testing and optimizing the email campaign.

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively. Read the rest at eMarketer.

Posted in B2B Marketing, Content Marketing, Email Marketing, Landing Page Optimization, Mobile Marketing, Social Media Marketing, Web Development and tagged Email Tactics, Mobile Email, Personalization, Segmentation, Smart Phones, Tactics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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