Other tactics that are becoming critical to campaign success are those involving data on prospects. Segmenting the email database was cited as an effective tactic by the second greatest percentage of B2B marketers. For B2C marketers, segmentation ranked as the No. 3 tactic for achieving email marketing objectives, after testing and optimizing the email campaign.
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively. Read the rest at eMarketer.