Financial Services Ad Spending By Objective, 2013 [CHART]

Chart - Financial Services Ad Spending By Objective

Marketers in the financial services industry—including insurers, banks, credit card issuers, investment firms and others—will invest 62% of their paid digital dollars in direct-response efforts this year, eMarketer estimates, while brand-focused campaigns will make up the remaining 38%. Search and display will still command the largest chunks of digital spending across the category, with growth expected in the areas of mobile, local, video and native advertising. Read the rest at eMarketer.