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Archive for July 11, 2013

Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

By David Erickson | July 11, 2013

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.

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Most Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

By David Erickson | July 11, 2013

The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.

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Social Influencer Dynamics, July 2013 [CHART]

By David Erickson | July 11, 2013

Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.

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Facebook News Feed Ad Retargeting Metrics, July 2013 [CHART]

By David Erickson | July 11, 2013

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

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What People Do After Visiting Yelp, July 2013 [CHART]

By David Erickson | July 11, 2013

Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.

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Smart Phone Market Penetration, October 2011 – May 2013 [CHART]

By David Erickson | July 11, 2013

Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.

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US Mobile Marketing Spending By Industry, 2010-2015 [TABLE]

By David Erickson | July 11, 2013

Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.

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Financial Services Ad Spending By Objective, 2013 [CHART]

By David Erickson | July 11, 2013

Marketers in the financial services industry will invest 62% of their paid digital dollars in direct-response efforts this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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