Archive for July 11, 2013
Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreSocial Influencer Dynamics, July 2013 [CHART]
Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.
Read MoreFacebook News Feed Ad Retargeting Metrics, July 2013 [CHART]
Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreSmart Phone Market Penetration, October 2011 – May 2013 [CHART]
Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.
Read MoreUS Mobile Marketing Spending By Industry, 2010-2015 [TABLE]
Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.
Read MoreFinancial Services Ad Spending By Objective, 2013 [CHART]
Marketers in the financial services industry will invest 62% of their paid digital dollars in direct-response efforts this year.
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