July 11, 2013 - e-Strategy Trends

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.

The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.

Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.

Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.

Despite 45% of American adults saying they believe cable TV is a waste of money, 81% report being subscribed to cable or satellite TV services.

Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.