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Archive for July 10, 2013

Financial Services Online Ad Spending, 2011-2017 [CHART]

By David Erickson | July 10, 2013

Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017.

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Reasons People Become Brand Fans On Facebook, June 2013 [CHART]

By David Erickson | July 10, 2013

Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).

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Online Pharmaceutical Marketing Effectiveness, June 2013 [CHART]

By David Erickson | July 10, 2013

Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.

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Top Ways Consumers Are Responding To Higher Costs, June 2013 [TABLE]

By David Erickson | July 10, 2013

64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.

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Global Ad Spending Forecast By Medium, 2012 vs 2013 [TABLE]

By David Erickson | July 10, 2013

Warc believes that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January.

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Marketers' Plans To Use Video In Email, June 2013 [CHART]

By David Erickson | July 10, 2013

Only 1 in 4 marketers say they currently use video in their email marketing messages.

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Americans' Daily Time Spent With Online Media, 2010-2012 [TABLE]

By David Erickson | July 10, 2013

Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.

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Americans' Online Activities By Frequency, May 2013 [TABLE]

By David Erickson | July 10, 2013

Email took the greatest amount of time per week, at 7.8 hours.

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Online Channels People Most Use To Communicate With One Another, May 2013 [CHART]

By David Erickson | July 10, 2013

Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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