Websites Used To Read Traveler Online Reviews, 2012 [CHART]

Chart - Websites Used To Read Traveler Online Reviews

Hard as travel brands might try to weed out fake reviews, though, travelers look to multiple review sites during their research process, which means they’re using both verified and unverified reviews. PhoCusWright found that in 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process, and about one-third went straight to a hotel website. Read the rest at eMarketer.