Research from video publisher Ooyala suggests otherwise. A March 2013 analysis by the company of its customer and partner database found that digital video viewers were spending substantially longer periods of time watching live video than they were VOD content. In fact, those on PCs spent an average of 40 minutes watching live video on a per-play basis, compared with 3.15 minutes for VOD. Those on tablets spent an average of 16 minutes with live content, and only 3.6 minutes with VOD. A gap also existed among those watching on a mobile device. Read the rest at eMarketer.