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Archive for July 9, 2013

Google Search Ranking Factors, June 2013 [CHART]

By David Erickson | July 9, 2013

Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results.

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Consumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]

By David Erickson | July 9, 2013

Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.

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US Loyalty Program Memberships, 2000-2012 [CHART]

By David Erickson | July 9, 2013

There were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010.

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Marketing Procurement Metrics, June 2013 [CHART]

By David Erickson | July 9, 2013

The metrics most widely used by marketing procurement professionals today differ from those they believe should ideally be used.

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Websites Used To Read Traveler Online Reviews, 2012 [CHART]

By David Erickson | July 9, 2013

In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.

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Hospitality Industry Online Reviewers, January 2013 [CHART]

By David Erickson | July 9, 2013

More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.

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Traveler Review Websites By Number Of Reviews, June 2013 [TABLE]

By David Erickson | July 9, 2013

The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.

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Global Online Video Completion Rates By Device, Q1 2013 [TABLE]

By David Erickson | July 9, 2013

Tablets showed a higher video completion rate than either PCs or other mobile devices.

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Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]

By David Erickson | July 9, 2013

Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.

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Journalists' Trust In Various Sources, 2013 [CHART]

By David Erickson | July 9, 2013
Chart - Journalists Trust In Various Sources 2012

The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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