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Archive for July 8, 2013

eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]

By David Erickson | July 8, 2013

Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.

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10 Fastest-Growing Advertisers In 2012 [CHART]

By David Erickson | July 8, 2013

Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.

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Top 10 American Advertisers In Q1 2013 [CHART]

By David Erickson | July 8, 2013

The top 10 US advertisers accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1.

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Broadcast-Only Television Homes, 2009-2013 [CHART]

By David Erickson | July 8, 2013

A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly.

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Google+ vs. Facebook Social Shares, May 2013 – June 2016 [CHART]

By David Erickson | July 8, 2013

A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares could take the lead.

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US Mobile Search Advertising Trends, Q2 2013 [CHART]

By David Erickson | July 8, 2013

There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.

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Automotive Brand Mobile App Features, April 2013 [CHART]

By David Erickson | July 8, 2013

On auto brand apps, the No. 1 feature was the vehicle brochure or catalog, available in 68% of studied apps.

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Automotive Brand Mobile Website Features, April 2013 [CHART]

By David Erickson | July 8, 2013

The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.

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Global Internet-Connected Car System Sales By Type, 2009-2018 [TABLE]

By David Erickson | July 8, 2013

Last year’s global shipments of cars with embedded technology reached 5.44 million, and by 2018 that number will grow to 35.94 million.

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reddit User Demographics, May 2013 [TABLE]

By David Erickson | July 8, 2013

Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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