Archive for July 8, 2013
eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read More10 Fastest-Growing Advertisers In 2012 [CHART]
Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.
Read MoreTop 10 American Advertisers In Q1 2013 [CHART]
The top 10 US advertisers accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1.
Read MoreBroadcast-Only Television Homes, 2009-2013 [CHART]
A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly.
Read MoreGoogle+ vs. Facebook Social Shares, May 2013 – June 2016 [CHART]
A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares could take the lead.
Read MoreUS Mobile Search Advertising Trends, Q2 2013 [CHART]
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.
Read MoreAutomotive Brand Mobile App Features, April 2013 [CHART]
On auto brand apps, the No. 1 feature was the vehicle brochure or catalog, available in 68% of studied apps.
Read MoreAutomotive Brand Mobile Website Features, April 2013 [CHART]
The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.
Read MoreGlobal Internet-Connected Car System Sales By Type, 2009-2018 [TABLE]
Last year’s global shipments of cars with embedded technology reached 5.44 million, and by 2018 that number will grow to 35.94 million.
Read Morereddit User Demographics, May 2013 [TABLE]
Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.
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