More than 30% of respondents to the Digitas survey planned leisure flights on their smartphones, and more than one-quarter sought hotel accommodations for those vacations using the device. About 10% purchased travel in each of those categories via their smartphone.
Tablet usage for travel purchasing is growing as well. The Digitas survey reported that 15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months. Read the rest at eMarketer.