Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device, according to results from a survey conducted by RetailMeNot and The Omnibus Company. Mobile coupon use in-store is higher among the 18-34 age bracket (39%) than the 35+ crowd (18%), and is also more prevalent among parents (37%) than non-parents (21%).
Not surprisingly, the more relevant the coupon, the more likely consumers are to respond to it. 51% of respondents said they are more likely to go into a store and buy something if they get a coupon on their mobile device while they’re near the store. That figure increases to 63% among 18-34-year-olds and 64% among parents.
Overall, those two groups appear more willing to engage in a number of mobile commerce-related activities. For example, 94% of 18-34-year-olds reported using their mobile device to search for something online in the past month, compared to 65% of their older counterparts. The gap between parents (89%) and non-parents (71%) was not as wide in that respect, but still apparent. Read the rest at MarketingCharts.