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Archive for July 5, 2013

B2B Email Metrics By Subject Line Keyword, June 2013 [CHART]

By David Erickson | July 5, 2013

With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.

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Attitudes Toward Pay-TV Subscriptions, June 2013 [TABLE]

By David Erickson | July 5, 2013

Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.

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Top Customer Experience Tools, June 2013 [CHART]

By David Erickson | July 5, 2013

9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.

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Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]

By David Erickson | July 5, 2013

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.

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Products LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]

By David Erickson | July 5, 2013

15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.

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US LGBT Mobile Travel Planners, May 2013 [TABLE]

By David Erickson | July 5, 2013

Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.

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Global eCommerce Penetration By Country, 2011-2017 [TABLE]

By David Erickson | July 5, 2013

Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.

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Global B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]

By David Erickson | July 5, 2013

Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.

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Global B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]

By David Erickson | July 5, 2013

Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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