Real-Time Personalization By Channel & Performance, 2013 [CHART]

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions. However, according to a new eMarketer report—“Advertising in the Moment: Real-Time Strategies for Paid Social Media”—to be truly effective in real-time marketing also means moving more quickly with paid advertising. Read the rest at eMarketer.