Chart - Millennial Moms' Influence Over Purchase Decisions

Millennial mothers (born between 1978 and 1994) share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online, according to [PDF] survey results from Weber Shandwick. Given their sharing inclinations, it’s no wonder that they’re often approached for their opinions. In fact, Millennial mothers report being asked for a product recommendation an average of 9.6 times per month, compared to 6.3 for the average mother.

Asked how often other people ask them for their opinion when making a decision to buy a product, 55% of Millennial mothers said this happens frequently, compared to 39% of mothers as a whole.

All of that suggests that this demographic’s influence is rather extensive, making it even more important that marketers connect with them. Yet advertisers are having trouble doing so, according to the report: Millennial mothers are more likely than the average mother to believe that “most advertising and marketing is not geared toward women like me” (42% vs. 36%). Read the rest at MarketingCharts.