Table - Advertising Management Methods By Frequency

A study from Forrester Consulting and Marin Software, while not focused directly on real-time marketing, showed that very few marketers in December 2012 were trying to make changes in their advertising activities on a daily basis, which was the shortest timeframe that was asked about in this particular study.

Only 13% of respondents said they performed real-time recalculations of their advertising bids on a daily basis, while 11% practiced dayparting daily. Read the rest at eMarketer.