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Archive for July 4, 2013

Global B2C eCommerce Sales By Region, 2011-2016 [TABLE]

By David Erickson | July 4, 2013

This year alone, B2C ecommerce sales are expected to grow 23% in the Asia-Pacific region.

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Millennials' TV Consumption By Gender, June 2013 [CHART]

By David Erickson | July 4, 2013

Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.

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American Adults' Website Discovery Sources, June 2013 [CHART]

By David Erickson | July 4, 2013

Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.

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Millennial Moms' Influence Over Purchase Decisions, June 2013 [CHART]

By David Erickson | July 4, 2013

Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.

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Hispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]

By David Erickson | July 4, 2013

Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.

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SMB Online Marketing Tactics, March 2013 [TABLE]

By David Erickson | July 4, 2013

The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).

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SMBs Digital Marketing Objectives, March 2013 [CHART]

By David Erickson | July 4, 2013

SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively.

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Advertising Management Methods By Frequency, December 2012 [TABLE]

By David Erickson | July 4, 2013

Very few marketers in December 2012 were trying to make changes in their advertising activities on a daily basis.

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Real-Time Personalization By Channel & Performance, 2013 [CHART]

By David Erickson | July 4, 2013

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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