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Restaurant Mobile Advertising Tactics, Q1 2013 [CHART]

By David Erickson | July 3, 2013

Chart - Restaurant Mobile Advertising Tactics

Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media in its latest SMART report. In order to do so, they’re employing a variety of post-click campaign actions that differ significantly from the average advertiser. For example, they were almost 5 times as likely as the average mobile advertiser to use retail promotions as part of their campaigns (35% vs. 7%), with one UK chain using mobile coupons to drive store traffic. Unsurprisingly, restaurants also made use of site search (72% using, versus 24% on average) and store locators (83% vs. 15%) in their campaigns.

For a vertical so heavily focused on foot traffic (that objective represented 81% of their overall campaign goals), it’s also not surprising that restaurants relatively ignored campaign actions such as application download (2% vs. 45% average) and mobile commerce (1% vs. 12%), although one might have expected more to use place call features (<1% using). Read the rest at MarketingCharts.

Posted in Advertising, eCommerce, Email Marketing, Local Internet Marketing, Mobile Advertising, Mobile Search, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Video Advertising, Video Marketing and tagged mCommerce, Mobile Apps, Mobile Social, Mobile Video, Restaurant Marketing, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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