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College Students' Multitainment Activities, February 2013 [CHART]

By David Erickson | July 3, 2013

Multiscreen Activities Of College Students

When students turn on the TV, it is to watch a program, even if using other devices is a corollary part of the experience. The study found that eight out of 10 college students reported using a second screen at least a few times a week while watching TV. Only 13% did so less than once a week, or not at all.

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents. Social TV can be boon to TV marketers and advertisers, but there is always the possibility that social networks are merely distractions from TV content. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Demographics, eCommerce, Generations, Millennials, Mobile Marketing, Multichannel Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Social Television, Technographics, Video Marketing and tagged College Students, eTailing, Facebook, Gaming, Mobile Social, Movie Marketing, Multitainment, Online Shopping, Retail Marketing, Shopping, Television, Television Marketing, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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