Marketers increasingly rely on digital content to target business-to-business (B2B) decision-makers and persuade them to purchase products or services. And now, research finds that this tactic is fairly effective.
According to an April 2013 CMO Council and NetLine survey of B2B decision-makers worldwide, 60% of respondents said online content had a moderate effect on what vendors they chose to work with. Another 27% said it had a major impact, and only 13% seemed relatively indifferent to online content. Read the rest at eMarketer.