Archive for July 2, 2013
Customer Service Response Time Expectations By Channel, June 2013 [CHART]
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
Read MoreConsumer Attitudes Toward Online Tracking, June 2013 [CHART]
Internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads.
Read MoreTime Spent Watching Mobile Video, January – March 2013 [CHART]
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
Read MoreTop Tech Trends Affecting Retail, June 2013 [CHART]
71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).
Read MoreTop Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Read MoreRoles Of B2B Content In Purchase Decisions, April 2013 [CHART]
The greatest percentage of respondents (58%) said that content played a role in purchasing decisions when it helped them find new solutions to problems.
Read MoreOnline B2B Content Influence On Vendor Selection, April 2013 [CHART]
60% of B2B decision-makers worldwide said online content had a moderate effect on what vendors they chose to work with.
Read MoreGlobal Online & Social Activities By Device, Q1 2013 [TABLE]
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
Read MoreGlobal Online Entertainment Activities By Device, Q1 2013 [TABLE]
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
Read MoreGlobal Online Shopping Behavior By Device, Q1 2013 [TABLE]
Three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet.
Read More