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Archive for July 2, 2013

Customer Service Response Time Expectations By Channel, June 2013 [CHART]

By David Erickson | July 2, 2013

When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.

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Consumer Attitudes Toward Online Tracking, June 2013 [CHART]

By David Erickson | July 2, 2013

Internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads.

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Time Spent Watching Mobile Video, January – March 2013 [CHART]

By David Erickson | July 2, 2013

It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.

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Top Tech Trends Affecting Retail, June 2013 [CHART]

By David Erickson | July 2, 2013

71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).

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Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

By David Erickson | July 2, 2013

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).

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Roles Of B2B Content In Purchase Decisions, April 2013 [CHART]

By David Erickson | July 2, 2013

The greatest percentage of respondents (58%) said that content played a role in purchasing decisions when it helped them find new solutions to problems.

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Online B2B Content Influence On Vendor Selection, April 2013 [CHART]

By David Erickson | July 2, 2013

60% of B2B decision-makers worldwide said online content had a moderate effect on what vendors they chose to work with.

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Global Online & Social Activities By Device, Q1 2013 [TABLE]

By David Erickson | July 2, 2013

Social networking is used by more than six in 10 web users via PC, mobile and tablet.

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Global Online Entertainment Activities By Device, Q1 2013 [TABLE]

By David Erickson | July 2, 2013

Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.

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Global Online Shopping Behavior By Device, Q1 2013 [TABLE]

By David Erickson | July 2, 2013

Three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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