Marketers on Twitter are warming to Vine, and it appears that consumers are too. TechCrunch recently pointed out that Vine climbed past Instagram on the Google Play charts to take the mantle as the top social application, and has also noted that Vine shares on Twitter have surpassed Instagram shares. Now, new data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.
Socialbakers calls the results “surprising” and even “amazing” considering that Vine is so new – it was only just introduced to Android, having previously only been available to iPhone and iPad users. (The Socialbakers data is based only on iPhone and iPad engagement.) Read the rest at MarketingCharts.