A good number of respondents believe that it’s simply harder to deliver positive customer experiences on mobile than on the web: 40% of respondents agreed with that sentiment, compared to 26% who disagreed.
Still, respondents seem to be getting a better handle on understanding the mobile experience. The proportion saying they have an excellent or good understanding rose to 30% this year from 18% last year, a fairly significant change. At the same time, the proportion rating their understanding as poor or very poor dropped from 45% to 29%. Read the rest at MarketingCharts.