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Archive for July 1, 2013

YouTube vs. Vine Engagement Rates On Twitter, May 6 – June 5, 2013 [CHART]

By David Erickson | July 1, 2013

New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.

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Upscale Latinos, June 2013 [TABLE]

By David Erickson | July 1, 2013

Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.

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Devices College Students Own, June 2013 [CHART]

By David Erickson | July 1, 2013

The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.

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Global Online Ad Spending Forecast By Format, 2013 [CHART]

By David Erickson | July 1, 2013

Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.

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Understanding Of Online Customer's Experience, June 2013 [CHART]

By David Erickson | July 1, 2013

44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).

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Consumer Attitude Toward Ads On TV vs Original Streaming Video, January 2013 [CHART]

By David Erickson | July 1, 2013

45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.

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Factors Influencing Digital Video Spending, April 2013 [CHART]

By David Erickson | July 1, 2013

73% of respondents saying better targeting would affect how much more they would spend on digital video.

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Digital Video vs. TV For Awareness & Engagement, April 2013 [CHART]

By David Erickson | July 1, 2013

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.

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Dead Google Products [INFOGRAPHIC]

By David Erickson | July 1, 2013

This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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