Archive for June 2013
Consumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]
Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.
Read MoreSkills Needed To Be A Successful Marketer, June 2013 [CHART]
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Read MoreOnline Ad Viewability, June 2013 [TABLE]
comScore says that 54% of ads are not in-view.
Read MoreTop In-Stream Video Advertising Verticals, June 2013 [CHART]
About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.
Read MoreMobile Media Consumption By Gender, March 2013 [CHART]
Smart phone users spent just 13% of their time using the mobile web, and iPad users a relatively larger – but still minor – 24%.
Read MoreTV Everywhere & Subscription Television Satisfaction, June 2013 [CHART]
TV Everywhere has yet to reach 50% of America’s multichannel TV subscribers.
Read MoreAmerican Video Game Sales Revenues By Type, 2009-2012 [CHART]
Revenues from video game sales reached $14.8 billion last year.
Read MoreAmerican Video Gamers By Type, 2013 [CHART]
Just fewer than seven out of 10 US residents had ever played video or computer games.
Read MoreUS Video Gamers By Demographic, 2013 [CHART]
Women made up 45% of the gaming audience, and 68% of gamers were over the age of 18.
Read MoreGlobal Social Network User Penetration By Region, 2011-2017 [TABLE]
Through 2015, the more advanced social network markets of North America, Western Europe and Central and Eastern Europe will have the highest penetration rates worldwide.
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