Spending on digital sponsorship ads—a category that can encompass socially shareable ads as varied as logo placements, banners and pre-roll video ads, streaming concerts, brand-created articles, and “Most-Amazing” listicles—is on a strong growth trajectory, according to eMarketer’s latest US ad spending forecast.
eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion. By 2017, spending is expected to exceed $3 billion. While sponsorship still makes up only a small share of digital spending—less than 5%—total dollars spent are nevertheless significant. Read the rest at eMarketing.