Reach & Frequency Of Video Ads, January – May 2013 [CHART]
Americans who watched video ads in May seemed to have watched a whole lot of them, according to the latest Video Metrix figures from comScore. The data reveals that about 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%. But in May, those Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month. Back in January, the US population reached by online video ads viewed them slightly more than 58 times during the month. Read the rest at MarketingCharts.