Media and entertainment executives from around the world feel that digital is about to become their primary source of revenue, details Ernst & Young in a new report. Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015, a more bullish forecast than given recently by PricewaterhouseCoopers, which also noted a shift to digital spending and revenues. In order to digitally transform their organizations, most respondents cite the creation of a culture of innovation as one of their top strategic priorities.
Many also believe that listening to customers and analyzing customer interactions will be a strategic necessity in digitally transforming their organizations. Perhaps those top 2 priorities will go hand-in-hand, as research has shown that many companies are planning to use social tools for innovation by engaging with customers. Read the rest at MarketingCharts.