Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves, according to results from a survey from Adobe and Edelman Berland. The figures range from a low of 22% in the UK to a high of 39% in South Korea, with US respondents somewhere close to the mid-point of that range, at 29%. A friend’s product like would also cause upwards of 1 in 10 respondents to visit the product’s website or social media page.
In the US, UK, Germany, and the UK, 2% of respondents said their friend’s product like would lead them to purchase the product. That figure climbed to 3% among Australians and Japanese, and 5% among South Koreans. While that seems like a fairly small figure on the surface, it translates to fairly sizable incremental sales when taking into account the huge fan bases some brands now have. (New data showing the top 10 brand movers on Facebook, Twitter, and YouTube in May illustrate some of those numbers.) Read the rest at MarketingCharts.