SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes, finds Dynmark in a new study. Derived from an analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile operating systems and a multitude of countries, the data reveals that the finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.
The researchers attribute this to their messaging content being more operational in nature, rather than offer-based marketing from sectors such as retail and entertainment, which get less than 40% of their responses in the first 15 minutes.
Overall, the report sets the benchmark at 43% of responses within the first 15 minutes. Read the rest at MarketingCharts.