Demographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]

Table - Demographic Profile Of American Tablet Owners

Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013. The study also found that tablet penetration has become somewhat comparable among whites, blacks and Hispanics.

Those with incomes below $30,000 saw penetration double in the same time period, from 10% to 20%. And among the age groups, the biggest jump came from those ages 30 to 49, with tablets in the hands of 44% of this demographic as of May. Read the rest at eMarketer.