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Archive for June 27, 2013

Top Obstacles To Omnichannel Strategies, June 2013 [CHART]

By David Erickson | June 27, 2013

A sizable majority of retailers believe that multi-channel customers are either significantly (47%) or slightly (29%) more profitable than single-channel customers, something consumers themselves appear to agree with.

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Most Important Multi-Screen Video Ad Metrics, June 2013 [CHART]

By David Erickson | June 27, 2013

While completion rate (with a rating average of 2.56, where 1 is most important) shows up as the most important metric, brand uplift (2.69) is close behind in value.

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Consumer Attitudes Toward Personalization, June 2013 [CHART]

By David Erickson | June 27, 2013

Only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed.

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Immediate Text Message Marketing Responses By Industry, June 2013 [CHART]

By David Erickson | June 27, 2013

The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.

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Reactions To A Friend's Product Like On Social Media, June 2013 [TABLE]

By David Erickson | June 27, 2013

Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.

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Factors That Influenced TV & VOD Consumption On Alternate Devices, June 2013 [CHART]

By David Erickson | June 27, 2013

Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.

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Benefits Of Video Email Marketing, February 2013 [CHART]

By David Erickson | June 27, 2013

81% of respondents were at least somewhat likely to start putting videos into their emails.

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Why Marketing Execs Don't Use Video In Email Marketing, February 2013 [CHART]

By David Erickson | June 27, 2013

Forty-three percent of marketers said they didn’t use videos in email messaging simply because they lacked the content, making it the most prominent obstacle to the practice.

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American Tablet Owners By Model, 2013 [TABLE]

By David Erickson | June 27, 2013

Android tablets were in use by 59% of tablet-owning households in 2013, the same percentage that reported owning Apple’s iPad or iPad mini.

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Demographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]

By David Erickson | June 27, 2013

Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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