Chart - Consumer Attitudes Toward Online Personal Data Collection

Consumers around the world generally find website customization to be of some value, with 33% of respondents to a new Adobe and Edelman Berland survey attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value. But, privacy concerns abound, according to the study, with 84% agreeing that there are too many technologies tracking and analyzing behavior and 82% agreeing that companies collect too much information on consumers. Some practices simply cross over from customization to an invasion of privacy: 79% feel that way about their information being collected without them knowing it. Read the rest at MarketingCharts.