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Archive for June 26, 2013

Consumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]

By David Erickson | June 26, 2013

Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.

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Skills Needed To Be A Successful Marketer, June 2013 [CHART]

By David Erickson | June 26, 2013

Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.

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Online Ad Viewability, June 2013 [TABLE]

By David Erickson | June 26, 2013

comScore says that 54% of ads are not in-view.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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